Positioning and messaging
Creating a guide to clear and purposeful communication.
Working closely
We work with organisations of all sizes and from all sectors. Our strongest results come when we collaborate closely towards a shared goal.
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Every great organisation is able to clearly articulate who they are, what they do, and why – both to themselves and to their audiences. This clarity is an essential foundation. It helps make effective strategic decisions, boost mission alignment, and shape how you should communicate. It also helps get the best out of design projects by informing the brief and providing benchmarks for success.
With strong positioning and messaging in place, your team can act with shared purpose and we can create purposeful and valuable design solutions that are rooted in strategy – design that works.
Great work is rooted in understanding. To be really helpful, we need to know our clients well. We use interviews, workshops, and desktop research to deep-dive into your work, culture, and aspirations. We also look at the expectations created by your industry peers and how we should match, exceed, or subvert them.
A well-crafted positioning statement is a strategic tool that helps focus conversations about future action. It specifies the organisation’s purpose, scope, modus operandi, markets, ambitions, and distinguishing characteristics. It should evolve with changing circumstances. It might only be a short paragraph for internal use, but it should inform how your organisation engages with the world. We rely on your positioning statement to understand how design and communications can get you closer to your goals.
Before diving into design, we compile a list of messaging principles. These describe the intended effect in the audience’s minds based on the organisation’s strategic goals. They encapsulate the organisation’s key attributes and direct the tone of its verbal and visual expressions. Messaging principles are a crucial part of any design brief, as they also serve as the criteria we use to review our work.
To help craft effective communications we collect our recommendations in a tone of voice guidelines document that aligns messaging, language, and style to your strategy. This helps us and your team craft verbal and visual messaging that supports your mission with consistency and panache.
We work with organisations of all sizes and from all sectors. Our strongest results come when we collaborate closely towards a shared goal.