Visual identity design

Visual identity tuned for your mission.

Make your brand a valuable asset

Your organisation’s visual identity is the first opportunity to create a useful connection with your audience. It’s much more than a decorative sheen: it’s an opportunity to create a positive impression that reinforces your messaging. From logos to expansive brand identity systems, we give visual expression to your ambition.

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Rooted in strategy and utility

Our focus is on your overarching mission from the start, prioritising work that adds real value. Everything we do aligns with that goal. We don’t have a house style; instead every design decision – from the structure of a web site to the minutiae of typography – is made to reinforce your message and bring you closer to your goals.

Clarity, rigour, and delight

We use clear expression, craftsmanship, and unexpected moments of delight to create a powerful connection with audiences. Coherent, fluff-free communication is paramount to drive a point home. Attention to detail removes distractions and projects thoughtfulness. Our brains are tuned to respond to emotion, so well-placed moments of charm and wit make for captivating, lasting experiences.

Pragmatic and effective implementation

To be of value, design has to have the intended impact when deployed in the real world. Every visual identity is accompanied by practical guidelines to allow your team to apply it consistently and effectively, with our support. We follow up to evaluate the performance of our output and make the amendments needed to keep it working in the long run.

Your external design team

We work best in ongoing partnership with our clients, adding strategic design expertise to their teams. With close collaboration we can progress quickly to our shared goal without unpleasant surprises. Continued stewardship of our work ensures thoughtful course correction to match your evolving needs without losing sight of the reasoning behind past design decisions.