Flink Robotics

Making logistics automation feel effortless.
Flink logo over bright gradient background

About the project

Flink (named after the German word for ‘nimble’) are bringing transformative drop-in automation to logistic operations. Their cutting-edge physical intelligence layer enables robots to adapt in real time to the unforeseen conditions of real work.

To take the next step they needed to reintroduce themselves as commercially-minded future-facing innovators with a product that can make logistics automation feel easy. We developed a new brand identity with confidence, agility, and lightness at its heart.

Impact

Design services

Positioning and messaging, strategy, pitch deck, visual identity, website design, website development, collateral design, animation

A symbol with character

‍To evoke the ease of deployment of Filnk’s robots we used animation to imbue the abstract Flink symbol with intelligence, playfulness, and a bit of charm.

Flink logo debossed onto a robotic arm and gripper

Capturing real-time motion planning

Smoothly curving trajectory paths are a key element of the visual toolkit. These paths effortlessly sweep across 3D space, inspired by the thousands of possible trajectories Flinkbots evaluate in real time.

Flink robot arm in a logistics warehouse
Flink robotics engineer adjusting a robot arm.
Flink ID badge with bright colours and lanyard

Technical wireframes

To complement the polished commercial presentation, the engineering roots of the company are represented through 3D drawings of the robots and an alternative wireframe version of the symbol for use in technical and internal documents.

Three Flink Robotics company handbooks stacked on top of each other
Flink contemporary letterhead with trajectory lines
See more work →