Faculty views cutting-edge AI as the most important technology of our time. Its mission is to bring the benefits of AI to the world. As a pioneering consultancy working at the frontier, they address issues as complex as nuclear decommissioning, clean energy, and homelessness.
Shifting their focus from their prestigious fellowship to real-world impact, they commissioned a new name and identity from Pentagram, based on the concept of machines improving human lives. We helped translate that concept (designed by John Rushworth and his team) into multiple touchpoints.
Along the way, we made an animated version of the logo, developed a typographical language, and produced documents, templates, and promotional items. We also worked closely with Faculty to help them adopt the new identity system, champion its use internally, and to recruit their own internal design team.
